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I am in total agreement. eCommerce people have to accept the fact that most people will not contact their departments. They need to sell the dealership on their contribution to walk in customers. Looking at AutoTrader, few dealerships are putting in the necessary effort which is advantageous to the ones that do.
I am in total agreement. eCommerce people have to accept the fact that most people will not contact their departments. They need to sell the dealership on their contribution to walk in customers.
Looking at AutoTrader, few dealerships are putting in the necessary effort which is advantageous to the ones that do.
