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We heatmap, click map, and scroll map every session, and also aggregate them. Every couple of days I will look at the aggregated sessions of my busiest site pages. My recent focus has been on VDP's. Above the fold is absolutely where it is at. Only about 15% of my visitors actually scroll all the way to the bottom of any given page. I typically lose about 20% of my visitors at the fold.I am in the middle of a total overhaul because of this.
We heatmap, click map, and scroll map every session, and also aggregate them. Every couple of days I will look at the aggregated sessions of my busiest site pages. My recent focus has been on VDP's.
Above the fold is absolutely where it is at. Only about 15% of my visitors actually scroll all the way to the bottom of any given page. I typically lose about 20% of my visitors at the fold.
I am in the middle of a total overhaul because of this.
