• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Love the hierarchy of needs...I would even add one more category at the top of the pyramid.


"Does VDP give shopper excitement or reason to purchase"


For example, EVs are more environmentally friendly than ICE counterparts.


A surprising number of people actually cite concern for the environment as their top reason to purchase an EV....Automotive websites have a long way to go!


Source: Deloitte 2024 Global Automotive Consumer Study