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As you can see from the screenshot, we’ve seen this from Cars.com, Edmunds and Carfax. Not pictured, we’ve also seen from Carsforsale.com. Another concern not mentiooned in this post is the Carfax approach, with their “Carfox highly tuned AI bot”, which answers every question from “Is this vehicle still available?” to “What is the capitol of South Dakota?”, by pushing a lead form to the shopper. This is completely contrary to FBM best practice, but cannot be turned off. Instead dealers should immediately request the feed from Carfax to stop. Carfax claims 50% of these engagements result in a lead into the CRM, which is a scary notion, since the other 50% left in frustration. Even worse the Carfox bot keeps peppering shoppers with lead form requests, I’m still getting chirped at by the fox this morning from my dealer demo of this issue yesterday. Carfax should pause this bot right away, as well as be transparent with their dealers, vs turning it on automaticall, even for dealers with legitimate FBM feeds.