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Hey everyone, Jacob from Cars.com here. Just wanted to provide some clarification on this topic:

1. This VDP design on FB Marketplace rolled out late last summer. It incorporates the provider inventory link in addition to the dealer website link. Previously there was only one link provided and it was completely dependent on if the inventory was connected to the providers FB business page or to the dealer's.
2. Facebook currently does not allow inventory providers the option to showcase one link or the other. It is a default setting that looks for a match on both the dealers website and any digital real estate that the feed provider has, and defaults a VDP link to both. We have confirmed with our partners at Facebook that we do not have the option to turn it off at this time (nor do other providers).
3. When we provide multiple outbound links on Cars.com (one to the dealer website, one to the VDP), we see on average a 40% INCREASE in referral activity vs just having one. While I understand many would prefer just a single link, keep in mind that the dual approach does have its benefits.

Having been a part of the working team that brought Cars.com's Marketplace service to fruition, I can attest that ensuring the solution was dealer centric was (and always is) paramount to our efforts. We actually were second to market because we took the extra time to work through a dealer Facebook page connection and release in that manner.

Hopefully this clarifies for the Refresh Community!