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Agreed, it usually comes down to an issue with process because when humans are involved, there's always a good chance mistakes will be made. And some CRM's are better than others when it comes to handling duplicate leads.In my experience, there are 3 types of people who typically submit a credit app "lead":1) Customers that are unsure of their credit and don't want to go through the embarrassment of being turned down when they reach the showroom. For a Mitsubishi store, this may result in a large volume of credit app leads. For a Cadillac store, this results in very few true credit app leads.2) Customers who are instructed by someone in the store to fill one out online.3) Stellantis customers who are required to fill out a credit app in E-Shop in order to receive a $1,000 rebate. Suddenly E-Shop looks like a runaway success!!
Agreed, it usually comes down to an issue with process because when humans are involved, there's always a good chance mistakes will be made. And some CRM's are better than others when it comes to handling duplicate leads.
In my experience, there are 3 types of people who typically submit a credit app "lead":
1) Customers that are unsure of their credit and don't want to go through the embarrassment of being turned down when they reach the showroom. For a Mitsubishi store, this may result in a large volume of credit app leads. For a Cadillac store, this results in very few true credit app leads.
2) Customers who are instructed by someone in the store to fill one out online.
3) Stellantis customers who are required to fill out a credit app in E-Shop in order to receive a $1,000 rebate. Suddenly E-Shop looks like a runaway success!!
