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I don't think it can be determined by the order (ie: last) since consumers don't all take the same discovery path.

I do absolutely agree that some sites will be more effective than others, but even that can change.

Some people will be sold by a feature they saw in photos, some will be sold by a review that mentioned track performance and some will be sold by safety features they saw in a YouTube crash demo.

I think CRM should have the ability to attribute multiple sources, but I don't know how sales people would feel about interviewing the customer to get even more points of contact. The best way to handle this is to just email all the third party companies, listing sites and automotive news sites and ask them to put your tracking snippet on their website so that you can see everywhere a customer went and then run metrics against it to see which sources most often lead to a sale.