Reply to thread

I agree, I don't like the way the question is formatted but it does let you know those places were a part of the customers journey.  A major thing for me would be finding out the impact points of what they recall.  I don't care about the 24 touchpoints, I care what had an effect.  If I'm getting good feedback then I'm learning where I am in the local customer path and where I'm not, more importantly the places that matter with my local market.  Overlay that on top of analytics and I'm sure some good comes out of it.

My goal would be to keep it basic in the beginning.

I want to know why they started looking for a vehicle.

I want to know the major questions they had in their mind.

Am I able to answer those questions or come close?

If not, can I be where they are getting those answers.

If I can answer those questions, am I doing a good job of showing it?  How do I let the local market know I have the answers?

Can I get higher up in the shopping/researching funnel by showcasing those answers?

and it goes on and on