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Perhaps the biggest issue is we are looking for THE source. Rather than looking for the single point in time (the ZMOT, if you will), we might try looking for the combination of influencing touchpoints (the Micro-Moments) that combine to help a consumer make a decision. Marketers that are selling socks have figured that out.Here is a list of advanced Attribution Software companies - Have you ever heard of a dealership or dealer group trying one of these?
Perhaps the biggest issue is we are looking for THE source. Rather than looking for the single point in time (the ZMOT, if you will), we might try looking for the combination of influencing touchpoints (the Micro-Moments) that combine to help a consumer make a decision. Marketers that are selling socks have figured that out.
Here is a list of advanced Attribution Software companies - Have you ever heard of a dealership or dealer group trying one of these?
