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There are plenty of answers to attribution modelling, but that doesn't mean that one solution is going to solve for everything.In order to do it as properly as possible, you need a number of things:CRM that lets you track it the right wayTracking phone numbers for different inventory destinationsTracking URLs for different inventory destinationsReceptionist interviews visitorsSingle tracking code for all web presences whenever possibleetcIdeally, the OEMs would get it on this at the Tier 1 level and share tracking codes to show you visitors coming from Toyota.ca to the local dealer pages. That would be a healthy step in the right direction, but I don't see us solving classifieds when it comes to Silent Shoppers.
There are plenty of answers to attribution modelling, but that doesn't mean that one solution is going to solve for everything.
In order to do it as properly as possible, you need a number of things:
etc
Ideally, the OEMs would get it on this at the Tier 1 level and share tracking codes to show you visitors coming from Toyota.ca to the local dealer pages. That would be a healthy step in the right direction, but I don't see us solving classifieds when it comes to Silent Shoppers.
