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Interesting question. 

"The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action to buy that product or service."   So although, its very very difficult to track (and sometimes justify the spend), I think TV ads and less direct / less attributable advertising efforts are still very needed.


https://www.krusecontrolinc.com/rule-of-7-how-social-media-crushes-old-school-marketing/