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Dealers aren't going to want to keep paying for continuous use of a stand-alone attribution tool, once they figure out what works (vendors / services that convert) for them. IMO, that's a big issue and smart dealers know this.

IOW, once a dealer knows who "sold it" for them, why keep paying a monthly fee for attribution, as most offerings are expensive? Multi-touch journey measurement only means so much and chances are dealers will see the same pattern and trends monthly.

The monthly subscription model is flawed. If I'm a dealer, I'd license an attribution tool for 90 days, enough of a sample size to tell me what's working and then dump it. Maybe bring it back a year later, maybe...

Plus, are attribution groups providing actionable insights? Which direction is a dealer supposed to head after analyzing their data? Are dealers responsible for making marketing decisions after they see their reports? What should be their expectation?

I believe this would be a good subject for its own thread.