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I would argue dealers need an attribution solution, but not past the 90-day mark. A stand-alone attribution tool is a huge waste of dealer dollars past that point, because you're going to see the same trends. If a dealer is unable to surmise which vendors, products or services are selling cars within 90 days, something is wrong. A three month analysis with clear actionable recommendations (should come from the attribution company = beware dealers set your expectations correctly), then decide what to do.