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Didn't you work for Clarivoy for a while [USER=8479]@Alexander Lau[/USER] ? If so, does this fit into the 'disgruntled ex-employee' category?

On a related note, 3 months is not enough time to really be confident in any trend. It's more of a snapshot of one moment in time. Being able to observe year-over-year activity might be important. And lastly, in marketing wouldn't you say that what used to work for an advertiser won't always work as well if conditions or competitors change? And in the car business aren't things always changing?