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Don't put words into my mouth Ed. I didn't mention a company.It's not directed at any specific group. It's more of a "don't waste your money on any tool that fails to provide actionable recommendations, especially when the trends are similar each month." Dealers are left clueless in looking at attribution reports when they don't provide true direction and that's what I see as lacking. I've seen it hundreds of times in a number of environments (and typically the attrition / churn rate is astronomical, partly due to the latency in received data from 3rd party vendors = massive delays in delivering reports / IOW, dealers get pissed. WTF am I paying for...?). I can say it doesn't make sense past the 90-day period because I've been knee-deep using a number of attribution tools and there are plenty of out there for dealers to use (you know that) and I see the same issues. The marketing is not THAT dynamic, I've heard the same out of others. For the most part, dealers are using similar products across the board. Once you figure out "who sold it" and it's consistent, keep riding that strategy. Ohhhh and then there's the lack of benchmark data loaded into these types of systems.Let's go to bat for the dealer, isn't that the point? Expose it for what it's worth. If you don't like that, we can agree to disagree.
Don't put words into my mouth Ed. I didn't mention a company.
It's not directed at any specific group. It's more of a "don't waste your money on any tool that fails to provide actionable recommendations, especially when the trends are similar each month." Dealers are left clueless in looking at attribution reports when they don't provide true direction and that's what I see as lacking. I've seen it hundreds of times in a number of environments (and typically the attrition / churn rate is astronomical, partly due to the latency in received data from 3rd party vendors = massive delays in delivering reports / IOW, dealers get pissed. WTF am I paying for...?). I can say it doesn't make sense past the 90-day period because I've been knee-deep using a number of attribution tools and there are plenty of out there for dealers to use (you know that) and I see the same issues. The marketing is not THAT dynamic, I've heard the same out of others. For the most part, dealers are using similar products across the board. Once you figure out "who sold it" and it's consistent, keep riding that strategy. Ohhhh and then there's the lack of benchmark data loaded into these types of systems.
Let's go to bat for the dealer, isn't that the point? Expose it for what it's worth. If you don't like that, we can agree to disagree.
