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That's not what I've seen, but again we can agree to disagree. Typically, dealers are going to see extremely similar trends, it's not that dynamic. So, if we want to get picky, OK. Use a tool for 3 months, dump it, sign back up a year later for three months and compare. Stop dumping vendors (services), look at their results over that period and hold them accountable. The idea is to solidify a digital strategy, not keep hopping around like a frog, every month.Lack of benchmark data is clearly a massive issue with these types of tools. How does a dealer know what their performance (KPIs) should be? What's the comparison?Granted, if this is going to be eventually FREE or cheaply priced: https://www.google.com/analytics/attribution. Hey.... why not use it...? You'll be able to add in all the channels that exist, with automotive sources.
That's not what I've seen, but again we can agree to disagree. Typically, dealers are going to see extremely similar trends, it's not that dynamic. So, if we want to get picky, OK. Use a tool for 3 months, dump it, sign back up a year later for three months and compare. Stop dumping vendors (services), look at their results over that period and hold them accountable. The idea is to solidify a digital strategy, not keep hopping around like a frog, every month.
Lack of benchmark data is clearly a massive issue with these types of tools. How does a dealer know what their performance (KPIs) should be? What's the comparison?
Granted, if this is going to be eventually FREE or cheaply priced: https://www.google.com/analytics/attribution. Hey.... why not use it...? You'll be able to add in all the channels that exist, with automotive sources.
