Reply to thread

Hmmm I have a wrench and I'd like to throw it in. This is certainly a tough thing to answer and to me has no real end, the best we can hope for is a more complete data set then just one touch, but even that will fall short (a bit). Below is some raw data I pulled from our system. This is a real person I know who recently bought a car in the St. Louis market...let's call him Shawn. To be clear, this isn't just his browser history, this is the data our (Clarivoy) tag is able to pick up about Shawn without the need for a lead. IN fact prior to buying this car I told him to try and remain as anonymous as possible and he never once filled in a lead or identified himself. This is important so I'll say it again, that means he sent no leads to the dealer during the filming of this click trail.

So what happened before Shawn was marked as a 'Walk-in' in the crm? We ended up detecting 80 different things that he did before he bought a used Infiniti Q40.  Notice that of the 80 different things we detected a lot of it is dealership website visits, but there is also interaction with Facebook and Paid Search in there as well. In fact right before he was marked a 'walk-in' he was actually interacting with the dealerships paid search campaigns. The problem is that even though we detected 80 different touch points there is a likelihood we missed some, he may have seen a bus ad, he might have heard a radio spot that caused the first organic google search. Ultimately I'd still take the visibility of 80 different interaction points to the one found in a crm.

Shawn's Event Trail from Clarivoy's raw data:

Organic Search (Google) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Organic Search (Google) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Cross Family Visit > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Facebook Campaign Visit > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Paid Search (Google) > Website Visit (Direct) > Paid Search (Google) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Website Visit (Direct) > Paid Search (Google) > Purchased: 2015 Infiniti Q40