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I see good validation and cancel-worthy validation of varying marketing channels with months of this data.  I also see a case to prove to GMs and dealer principals that my digital marketing net needs to be wide.  Assuming Clarivoy, or something similar, isn't charging as much as some of the marketing channels I might be canceling I'd want to look at this data at least quarterly.


I do see actionable data on the overall aggregate and maybe there is something in these details that can't be shown to us on DealerRefresh.