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Oh yeah... another thing worth mentioning. Most of the independent attribution providers have a huge roadblock. That roadblock is the inability to deliver monthly reports on time, which is a HUGE letdown for dealers. Vendors end up manually downloading data for import into their dashes (ugly, slow process) or using warped / poorly functioning APIs from 3rd parties that truly aren't worried about supporting it. IOW, getting the data takes them forever / difficult to scale data grabs. If you're not worried about that OK, otherwise hold them accountable. Don't get me going on the referrals that are unmatchable and that manual process.