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https://www.linkedin.com/pulse/google-attribution-falls-short-automotive-dealers-brian-pasch/https://www.digitaldealer.com/dont-fooled-new-google-attribution-announcement-not-silver-bullet/Smells like a sign of desperation to me.Google Attribution is coming and everyone knows dealers will be all over it (can you say free?). Meanwhile, the same guys (Pasch, etc.) that are banging the drum for Google Analytics and Google Ads (making tons off of it), etc. (which will streamline their marketing efforts and seamlessly / natively connect to Google Attribution) are against it because they are scared shitless for the life of their wares (tools and conferences) and the dead pool.But we know now the truth. [USER=4107]@jon.berna[/USER] [USER=2]@Alex Snyder[/USER]
https://www.linkedin.com/pulse/google-attribution-falls-short-automotive-dealers-brian-pasch/
https://www.digitaldealer.com/dont-fooled-new-google-attribution-announcement-not-silver-bullet/
Smells like a sign of desperation to me.
Google Attribution is coming and everyone knows dealers will be all over it (can you say free?). Meanwhile, the same guys (Pasch, etc.) that are banging the drum for Google Analytics and Google Ads (making tons off of it), etc. (which will streamline their marketing efforts and seamlessly / natively connect to Google Attribution) are against it because they are scared shitless for the life of their wares (tools and conferences) and the dead pool.
But we know now the truth. [USER=4107]@jon.berna[/USER] [USER=2]@Alex Snyder[/USER]
