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Gee... you don't say? You giant fucking assholes.


MRC May Deprecate Click As An Ad Metric, Part Of Shift To Outcome-Based Measurement

https://www.mediapost.com/publications/article/335852/mrc-may-deprecate-the-click-as-an-ad-metric-part.html


Aren't you the folks who sold click as a sledgehammer metric in the 90s-00s? Now I know it was all smoke and mirrors - I'm just looking for you to admit that much of today is still smoke and mirrors... fraud abounds... just a LITTLE honesty is all I ask.