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Real time impressions for TVSquared and their TVA product. Will heavily disrupt the current market and products out there. Although many dealers are too ignorant to understand the players in this field (and I think that's how a lot of auto vendors survive, majority of dealers don't know any better), this https://www.mediapost.com/publications/article/342259/tv-attribution-company-tvsquared-strikes-deal-with.html will kill any form of an automotive TV attribution tool.