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Again, I love it that if one month I was to really focus on a few select makes - I can omit from buying other makes and expand my circumference and get this all done on the fly in the admin.

Then at the end of the month - they are dialing into my and pulling my sold data, matching it against the leads sent. I love the accountability.

Also something to consider - out industry is hell for crediting "first in lead sources" - why is it like this? Depending on your lead buy, should the lastend lead source get credit??

Or better yet, track the trends of the different touch points the customer experienced with your online marketing and possible traditional marketing as well. It's all apart of your marketing mix. Many times it take more that 1 point point of marketing to pursue the customer to allow you the opportunity.