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For the "big 3" third party lead providers , looking at 2009 YTD stats, Autobytel is closing at 2%, Autousa at 5 %, and Dealix at 4%. We added Zag to the mix in February and are closing at 8% since starting with them. Surprisingly, our Hyundaiusa.com leads for the year are closing at 11% so far, which is holding strong from 2008. KBB leads (from our website as well as the dealer showcase program) have been closing at 9%. And our own dealership website, I am sad to say, has closed at 6%. So to answer your question, Jeff, no, we are not having overwhelming success with Autobytel leads, and they always seem to be the vendor that has the most duplicate leads sent to us.
For the "big 3" third party lead providers , looking at 2009 YTD stats, Autobytel is closing at 2%, Autousa at 5 %, and Dealix at 4%. We added Zag to the mix in February and are closing at 8% since starting with them. Surprisingly, our Hyundaiusa.com leads for the year are closing at 11% so far, which is holding strong from 2008. KBB leads (from our website as well as the dealer showcase program) have been closing at 9%. And our own dealership website, I am sad to say, has closed at 6%.
So to answer your question, Jeff, no, we are not having overwhelming success with Autobytel leads, and they always seem to be the vendor that has the most duplicate leads sent to us.
