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I tried Autobytel and Dealix with very limited success on BMW's.  It seems like when selecting lead providers you need to see how they do with your particular brand.  I am about to sign on with ZAG.  You only pay if the lead buys.  They are putting their money where their mouth is.  Black Book online only charges us $300/mo and we typically sell 1-3 cars /mo.  Also consider building a micro-site to drive traffic to your site.  You will always get the best closing ratios from your own site.