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I tried Autobytel and Dealix with very limited success on BMW's. It seems like when selecting lead providers you need to see how they do with your particular brand. I am about to sign on with ZAG. You only pay if the lead buys. They are putting their money where their mouth is. Black Book online only charges us $300/mo and we typically sell 1-3 cars /mo. Also consider building a micro-site to drive traffic to your site. You will always get the best closing ratios from your own site.