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I believe the law is that they have to opt in to remain compliant. I know of a case where the dealership called a cell number and the customer tried to sue for them using the cell number as it is considered PIIA, but they had a Callbright recording of the person calling and requesting info.As for platforms, Reynolds and Reynolds has a texting option and as mentioned above, Podium does as part of their review platform.
I believe the law is that they have to opt in to remain compliant. I know of a case where the dealership called a cell number and the customer tried to sue for them using the cell number as it is considered PIIA, but they had a Callbright recording of the person calling and requesting info.
As for platforms, Reynolds and Reynolds has a texting option and as mentioned above, Podium does as part of their review platform.