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Hi Ron,

Thanks for the feedback and great question.  I believe we need Transparency in pricing.  Be willing to show all payment options available.  We need 2 way Communication.  We need to be able to have that back and forth I wrote about and I think we need Visability.  If we are going to give consumers the ability to price cars online we need to know what they did, what they saw and how they reacted.  I would love to hear your ideas and show you more on how we are doing these things.  Best Regards.