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Hi Jordan. Yes, I am talking about the human element.  You are correct Dealerships keep their internet prices vague to get you in the showroom.  It is the old "just get them in".  I believe in being transparent.  Digital Retail tools are not that transparent.  They have very little visibility into what the consumer is doing and there is very little interaction.  But back to the human element, it does not have to be in person and we see lots of success with Chat and Text.  We arm our dealers with a took that can be texted or chatted and gives the dealer the visibility into how the consumer reacts and that gives them insights that allow them to work side by side whether that is in the showroom or over chat, text and anywhere else you can put a link.