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Hey [USER=545]@Rick Buffkin[/USER] and [USER=2]@Alex Snyder[/USER] - Hope you and yours had a terrific Thanksgiving!

I have data that I can add to the conversation from Foureyes. This is more along the lines of "what happens once that ad converts."

We've been publishing a benchmark report for 5 years now. It is cool to see the trends from year to year, but leaning into '24, the real value may be in predicting where improvement will be critical, but that may be another thread...

Here is the most current report for aggregated data from December 2021 - November 2022, which included more than:

• 700 million dealer website visits
• 11 million unique pieces of inventory
• 21,500 automotive dealership websites (including group sites)

This report filters out website activity from bots, solicitors, job seekers, service customers, and other non-sales leads that dealers nationwide received.

 

Hope this is helpful, or at the very least, an interesting read.