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A 2018 Edmunds Loyalty Report punctuates your point on the need for process and the importance of incremental sales. Edited for brevity but goes something like this: Consumers are not as brand loyal as they used to be. Less that 50% account for repeat business. This suggests the other 50% are ripe for conquesting. This also implies that for every 2 vehicles you sell, you need to close one new customer to maintain current sales level. CURRENT sales levels! That's not growth, that's a stagnation. Even if the repeat buy percentage is off, this another way to look at the importance of incremental sales and proces.
A 2018 Edmunds Loyalty Report punctuates your point on the need for process and the importance of incremental sales. Edited for brevity but goes something like this: Consumers are not as brand loyal as they used to be. Less that 50% account for repeat business. This suggests the other 50% are ripe for conquesting. This also implies that for every 2 vehicles you sell, you need to close one new customer to maintain current sales level. CURRENT sales levels! That's not growth, that's a stagnation.
Even if the repeat buy percentage is off, this another way to look at the importance of incremental sales and proces.
