Steve,
Your thoughts about "during bad times" dealers create better process, stuck a cord. During the past weeks I have been advising....time to Develop a REAL ecommerce strategy, starting with home delivery.
During these crazy times I keep thinking a Napoleon Hill quote, “Every adversity has the seed for an equal or greater benefit for those who maintain a positive attitude.”
Maybe is will force dealers to, “walk the walk,” that, “we like to talk….”
What do I mean?
Well for the past 10 years almost every car dealer advertises, promises, and/or touts, “Buy a car from the comfort of your home”, “We’ll bring it or ship it to you…”, “Complete your transaction and never step foot in the showroom.” While some dealers live by those words, I found for most it’s more of “marketing campaign” or “me too”, than a solid ecommerce strategy. "Get 'em in here" is still the advise from most managers.
It’s 20-20, a paradigm shift was inevitable and maybe this global health crisis is the tipping point. Maybe we are forced to figure out how to make ecommerce work. We might look back 20 years from now and say, “well the Corona Virus forced us to figure this ecommerce thing out for real.
Link to a related video...https://youtu.be/rAgatMd7dBA
What are your thoughts on this topic?
