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50,000 Dollar Question:How important is Cars and AT the car shopper? You'd think IF Cars.com and AT.com are important to the shopper, we all would hear a lot more chatter about it on the sales floor. I'll ask it another way... The Ultimate Test! If you silently discontinued AT and Cars: Would your sales reps ever know? Not mine. Would your managers ever know? Not mine. Would your Dealer Principal ever know? Yes.vAuto shows us that AT and Cars can sell iron. But, does it work if your NOT a committed velocity dealer?
50,000 Dollar Question:
How important is Cars and AT the car shopper? You'd think IF Cars.com and AT.com are important to the shopper, we all would hear a lot more chatter about it on the sales floor.
I'll ask it another way... The Ultimate Test!
If you silently discontinued AT and Cars:
vAuto shows us that AT and Cars can sell iron. But, does it work if your NOT a committed velocity dealer?
