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This is the most accurate answer that I could have received.  In regards to the comments, we just hired an outside source to write them for us and they are in process.  I do agree with you that walk in traffic does find us via AT.  But, are those same people finding us elsewhere as well?  With Autotrader I have come to see that you get out of it what you put in.  We are buried to the bottom of the listings b/c we only pay $1,075 or so a month.  We aren't a partner or Alpha or whatever plan they sell because it would cost us like 5K a store a month.  I know that you have to spend money to make money but that's a pretty penny.  My decision this year is to go all in or pull out.  With what we are paying them now I don't think the juice is worth the squeeze.