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I gave AutoTrader the boot 60 days ago, same thing, they claimed that 80% of the "internet business" they sent in was floor traffic. I only see a couple of cars.com leads and they are hit or miss at best. I've seen no decrease in internet traffic, and had one of our best months, (Nov.) 107 units at $1700 per copy. As far as making the wrong decision I'm sticking my 40k per year in SEO, PPC, and mobile sites. As far as putting in comments on every car, and doing this and that like AT wants you to do, I have many other things to do, so...do you hire someone to ensure that every car has the preferred 34 pictures, and comments? Add that to the $3057.00 per month they charge and do you really believe that 80% of AT web users turn off the computer and drive right to the store? I've been doing this for 15 years and as stated above customers and salespeople will tell you if the customer seen the car on AT.
I gave AutoTrader the boot 60 days ago, same thing, they claimed that 80% of the "internet business" they sent in was floor traffic. I only see a couple of cars.com leads and they are hit or miss at best. I've seen no decrease in internet traffic, and had one of our best months, (Nov.) 107 units at $1700 per copy. As far as making the wrong decision I'm sticking my 40k per year in SEO, PPC, and mobile sites.
As far as putting in comments on every car, and doing this and that like AT wants you to do, I have many other things to do, so...do you hire someone to ensure that every car has the preferred 34 pictures, and comments? Add that to the $3057.00 per month they charge and do you really believe that 80% of AT web users turn off the computer and drive right to the store? I've been doing this for 15 years and as stated above customers and salespeople will tell you if the customer seen the car on AT.