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There is also another angle that needs to be considered. Most customers that do research online have multiple sources they utilize. Some studies say up to 18 sources-- anywhere from your dealer sites, to OEM sites, to ATC/Cars.com, to blogs, review sites, etc.When you look at where to focus your digital marketing online, remember to keep in mind how your customers are searching and discovering you... and that doesn't just include the last referring site. I just read a good article that Brian Pasch wrote and it dives in a little deeper and talks about Assisted Conversions and specifically how ATC may be the introduction of your dealership, but not the final referring source.
There is also another angle that needs to be considered. Most customers that do research online have multiple sources they utilize. Some studies say up to 18 sources-- anywhere from your dealer sites, to OEM sites, to ATC/Cars.com, to blogs, review sites, etc.
When you look at where to focus your digital marketing online, remember to keep in mind how your customers are searching and discovering you... and that doesn't just include the last referring site. I just read a good article that Brian Pasch wrote and it dives in a little deeper and talks about Assisted Conversions and specifically how ATC may be the introduction of your dealership, but not the final referring source.
