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The majority of dealership internet departments are run by lazy people that don't know what they are doing. It is like most sales departments where 20% of the salespeople sell 80% of the cars. The statistics bear me out. Response times haven't improved. People still send in leads and never get a response or they ask specific questions that are never addressed. If you have a good Used Car Director, he is the only one, in the store, that works as hard as a good Internet Director. These jobs will fill your day. To be good, you have to know what you are doing and be willing to put in the effort. New Car Managers? Find a monkey and put a note in it's mouth.At my last store, we sold more new cars, over the internet. We were an Alpha/Premium dealer on AutoTrader and we had months where we led the entire market in new car VDPs. Not being Toyota, Honda, Ford or Chevrolet, this should never happen. I keep hearing that display advertising doesn't work for new cars. Keep thinking that.
The majority of dealership internet departments are run by lazy people that don't know what they are doing. It is like most sales departments where 20% of the salespeople sell 80% of the cars. The statistics bear me out. Response times haven't improved. People still send in leads and never get a response or they ask specific questions that are never addressed.
If you have a good Used Car Director, he is the only one, in the store, that works as hard as a good Internet Director. These jobs will fill your day. To be good, you have to know what you are doing and be willing to put in the effort. New Car Managers? Find a monkey and put a note in it's mouth.
At my last store, we sold more new cars, over the internet. We were an Alpha/Premium dealer on AutoTrader and we had months where we led the entire market in new car VDPs. Not being Toyota, Honda, Ford or Chevrolet, this should never happen. I keep hearing that display advertising doesn't work for new cars. Keep thinking that.
