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DD, I don't mean to come off rude to Jerry and the forum but it is what it is.  I am very thankful to have found this site and it will fuel my efforts moving ahead.  It just strikes a nerve when someone assumes to know our business model when they couldn't be further from the truth.  Our dealership group has been around for over 35 years and will continue on, TruCar or not.  I by no means mean any disrespect. I learn as I go and will have ups and downs, trial and error.  I hope to one day look back and say, "Man, remember when we were on TruCar?  That was stupid!"  Unfortunately today isn't that day.   


You suggested cutting AutoTrader and Cars.com to replace with KBB. Maybe you might learn how to make them work.



That's just what it is, a suggestion.  I haven't done anything yet.  I came here asking for advice and it turned in to a Fox Internet Department bashing.  Not what I was looking for.