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I am really struggling with this as well. We have 6 stores all on Autotrader.com, 2 on Partnerships. First Look Max writes our comments, though we do add to them. We are usually 87-94% photos, so the marketing of our vehicles is pretty good. We just don't get a lot of leads from AutoTrader.com and I do understand that it should be considered advertising, not a lead generator. However, our exit surveys are not showing a lot of ATC love either. We spend around $8k per month, I'm sure we would lose some sales per month, but I'm not sure we couldn't get those back spending our money a little wiser.
I am really struggling with this as well. We have 6 stores all on Autotrader.com, 2 on Partnerships. First Look Max writes our comments, though we do add to them. We are usually 87-94% photos, so the marketing of our vehicles is pretty good.
We just don't get a lot of leads from AutoTrader.com and I do understand that it should be considered advertising, not a lead generator. However, our exit surveys are not showing a lot of ATC love either. We spend around $8k per month, I'm sure we would lose some sales per month, but I'm not sure we couldn't get those back spending our money a little wiser.
