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My dealers that spend the extra time to merchandise while pricing their vehicles to market perform very well on both Cars.com and AutoTrader.com


My average cost per VDP view is well under $1.00 for each of these dealers. It's one way I measure the effectiveness of our 3rd party listing sites. Obviously ROI is the end measurement but my cost per VDP view allows me to track trends and red flags when comparing across the group. 


If you're not set up to maximize these sites, then yes I would agree it's a waste of money spent.


I've never received much from KBB on the vehicle listings side.