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Absolutely - as best as I can. Why would a dealership NOT factor in walk-in floor traffic into the ROI of any internet marketing channel.We as dealers really NEED to quite separating "Internet" traffic from "traditional - walk-in" (or whatever you want to call it) traffic.A lead is a lead no matter where the customer comes from.A show is a show no matter there it came someA sale is a sale no matter where it came time - Internet lead, phone or walk-in.Marketing is marketing not matter the medium. Just be sure all your marketing mediums have the same message and synergies.
Absolutely - as best as I can. Why would a dealership NOT factor in walk-in floor traffic into the ROI of any internet marketing channel.
We as dealers really NEED to quite separating "Internet" traffic from "traditional - walk-in" (or whatever you want to call it) traffic.
A lead is a lead no matter where the customer comes from.
A show is a show no matter there it came some
A sale is a sale no matter where it came time - Internet lead, phone or walk-in.
Marketing is marketing not matter the medium. Just be sure all your marketing mediums have the same message and synergies.
