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We do a one page delivery survey here too AJ. Here it is:http://forum.dealerrefresh.com/f43/uncle-joes-make-over-diary-1683-13.html#post19931I launched this my first week as Marketing Dir. in 07. I've got 25,000 delivery surveys recorded via:SurveyGizmo - An Online Survey Software & Questionnaire ToolQuestion 10. Do you consider yourself a frequent Internet user?____ Yes (30 mins or more per day) ____ NoFindings: Yes = 75%more thoughts: as expected, the yes group uses AT, Cars.com and KBB far more than the others.Question 11.Did you shop online at: (check all that apply)____ AutoTrader.com____ Cars.com____ Syracuse.com____ KellyBlueBook.com____ None of the aboveFindings: 52% said none of the above. THINK ABOUT IT. Surveys are not perfect so there is a margin of error... BUT 50% of my buyers were on AT, Cars, Local Newspaper site or KBB prior to purchase.THINK ABOUT IT!!The "key question" that reveals the most info is "none of the above". I don't care about AT vs Cars, it's "none of the above" that contains info that is directly connected to decision making.
We do a one page delivery survey here too AJ. Here it is:http://forum.dealerrefresh.com/f43/uncle-joes-make-over-diary-1683-13.html#post19931
I launched this my first week as Marketing Dir. in 07. I've got 25,000 delivery surveys recorded via:SurveyGizmo - An Online Survey Software & Questionnaire Tool
Question 10.
Do you consider yourself a frequent Internet user?
____ Yes (30 mins or more per day) ____ No
Findings: Yes = 75%
more thoughts: as expected, the yes group uses AT, Cars.com and KBB far more than the others.
Question 11.
Did you shop online at: (check all that apply)
____ AutoTrader.com
____ Cars.com
____ Syracuse.com
____ KellyBlueBook.com
____ None of the above
Findings: 52% said none of the above. THINK ABOUT IT. Surveys are not perfect so there is a margin of error... BUT 50% of my buyers were on AT, Cars, Local Newspaper site or KBB prior to purchase.
THINK ABOUT IT!!
The "key question" that reveals the most info is "none of the above". I don't care about AT vs Cars, it's "none of the above" that contains info that is directly connected to decision making.
