• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

We spend too much time over-thinking advertising.


Let me ask you this: why don't you fish in the sink?

Answer: because there are no fish in the sink.


Advertising/Marketing Rule #1 Ladies and Gentlemen: Fish Where the Fish Are!


Are there fish at AT & Cars? Yes. Period. 


So if there are fish, why are you not catching them?  Now there's a discussion. 


Now maybe you'll have luck in a different pond, but chances are good that if you can't catch any in one place, your luck will continue until you change HOW (not where) you fish.