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AutoTrader works everytime, if done correctly.  Why wouldn't it?  You have tens of thousands of people that are able to view your entire inventory on a daily basis.  Think of it like a newspaper ad.  What would be the result if you listed used cars above the market price?  Would you run new cars, in the paper, at MSRP?  Would you show a picture of a vehicle, have a video, description and say "call for price or click for ePrice?  How many people actually call or click for a price? 

Yes, the cost is high and I'm a firm believer that you go premium or home in a major market.  Having your vehicles well priced, will put your entire inventory above the competition, when customers sort by price.   Having that position, you still need great descriptions, pictures, and videos.  It takes work.  You can't buy a good website and pay your dues on AutoTrader and Cars.com and expect results.


$800 to $900 a car?  I would probably be cutting my wrists.