• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Funny thing about the car biz is that a website works for a dealer and it sucks for the one across the street. It works for a guy in my state and it sucks for all the guys in your state. So once you past the fact that this is not a 'fly by night' company--and autotrader is not!--you are the only one that can answer if the ROI is there for you.


About autotrader trying to make more money, charging more for more programs, aren't we all working in 'for profit' organizations? Autotrader wasn't created to earn friends but to create ROI for its owners. So the answer goes back to:


does it provide a god ROI to your store?