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New to the forum, thanks for having me guys.Im wrestling with cancelling AT altogether. Im seeing horrible ROI as far as i can track it. My boss is a believer in it though, but with less than 50 click throughs to my site each month from it, and less than 5 leads a month, I just cant see paying for the premium listings. I feel as though im priced very competitive and have great photos and descriptions, just cant seem to get results. My thoughts are to cut my listings down to my used cars only, and spend the difference on SEM, or just see if I can talk my GM into taking the money from the Gen-Ad budget instead of mine since autotrader swears they drive more traffic through the doors than they do leads. Also, maybe you all can help me with this, I saw a statistic once that listed an internet buyers web shopping behavior, I thought it went AT/Cars > OEM site > Google > Dealersite Is that right or have I got some of it mixed up?
New to the forum, thanks for having me guys.
Im wrestling with cancelling AT altogether. Im seeing horrible ROI as far as i can track it. My boss is a believer in it though, but with less than 50 click throughs to my site each month from it, and less than 5 leads a month, I just cant see paying for the premium listings. I feel as though im priced very competitive and have great photos and descriptions, just cant seem to get results.
My thoughts are to cut my listings down to my used cars only, and spend the difference on SEM, or just see if I can talk my GM into taking the money from the Gen-Ad budget instead of mine since autotrader swears they drive more traffic through the doors than they do leads.
Also, maybe you all can help me with this, I saw a statistic once that listed an internet buyers web shopping behavior, I thought it went AT/Cars > OEM site > Google > Dealersite Is that right or have I got some of it mixed up?
