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Excellent post Chris!

With regards to some of your points. I'd like to throw my Curtis Painter level $.02 at you...

I've looked through the scarcity reports and it basically tells you which vehicle makes/models get the search action and how many listings there are in your area. Pretty simple to understand that if you have a vehicle with 1000 searches and only 2 ads active (in the market) you'll have better odds of getting a click thru than say a vehicle with 100 searches and 42 active ads. I'm not at all familiar with the specific math of how they calculate the entire inventory demand index or what the "scale" is.

I'm interested to see specifics regarding how Cars.com and ATC differ in their SRP and VDP statistics. I've been comparing them to see what they are doing relative to each other and ATC is always around 3.5% and Cars.com always is around 4.1%.

Also just for kicks, I have my Sept report card in front of me...

Inventory Demand Index: 214

SRP: 25686

SRP/vehicle: 1036

VDP: 812

Total activity & Prospects per vehicle: 5.0