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Autotrader is getting ready for their IPO pure and simple. This year they should hit over $1 billion in revenue. They have no clear cut strategy on how to create synergy from all these gobbled up companies. It is evident in their attempt to promote Trade In Marketplace and KBB which happen mid month October....makes absolutely no sense. vAuto and real deal is a great integration, but honestly I think it has to do more with Dale Pollack who is a true visionary then the Autotrader strategic thinkers. Autotrader just wants to make a one solution, al a carte, buffet style, pick your products for dealers. Then they will try to convince investors that their is real value their. Hey and I don't blame them, the execs will become billionaires overnight.