Since it is not a public company yet then yes, we do not know there true revenue. But here
Auto Remarketing | AutoTrader.com Projects 2011 Revenue Will Exceed $1B
So they hit $720 million in Rev last year. Gobbled up a lot of BIG companies this year...and o yea there CEO says there gonna hit $1 Bill in revenue. So UncleJoelikestodrinktoomuchmedicineandblahblahblahonforumsposts if they have an upward trend, a huge pickup of some very big companies, and there CEO says they'll hit it then I would have to agree.
Now to the IPO:
They technically still have there IPO filed from 2000, you can see here.
http://pro.edgar-online.com/ipo.aspx?ColLeft=3c2bcac1-dbf5-4776-9d3b-89001baee8d5&ColRight=76baaeb6-2549-44f5-8e1d-cd700701e704&cikid=75231&tabIndex=2&coname=AUTOTRADER+COM+INC&fnid=2478&ipo=1&ColLeft=3c2bcac1-dbf5-4776-9d3b-89001baee8d5&ColRight=76baaeb6-2549-44f5-8e1d-cd700701e704&cikid=75231&tabIndex=2&coname=AUTOTRADER COM INC&fnid=2478&ipo=1
Articles written about the possibility of the IPO being field
AutoTrader may be eyeing stock offering - Atlanta Business Chronicle
Autotrader and VinSolutions partnership speculation
Good article about when they almost went Public. They have 6.5mil shares and were shooting for a $10 Initial Offering a decade ago...think they have built a tad bit more wealth since?
AutoTrader.com, Inc.: Information from Answers.com
So I guess I can change my nickname back to ChrishasdonehisresearchandisallowedtotakeUncleJoeswhiskyandkeyboardawayfrom him. So it is not a guess, actually based on research, and took more than 2 seconds of thinking. It's actually a pretty logical train of thought. KBB was bought for around $500m, vAuto for about $250m, no idea about Vin, or the others. To be fair the KBB and vAuto is hearsay. They have created a juggernaught and have yet to have a cohesive plan on a lot of things. Signs point to and IPO.