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That being said, where do I get the best value on SEM/SEO? Or is that a topic for another thread?This is exactly what I am trying to figure out with the department right now. I hope that someday my department will generate enough revenue that I can have the best package with every vendor, but I am going to have to step up to that. Our previous IM was doing Cars.com, Autotrader, Unity Works Videos, and had it all pointing at a sub-par Reynolds site that didn't convert well.My feeling is that your site has to be right first...that's the core. Then you can go out and pay for all of those things that lead people to your site and be confident that the site will stick with people and convert once people are there.Anyone work with BZ marketing or Reach Local? Those are just a couple of providers who have approached me so far. Every company that approaches me says they are the best, and I need to get educated before I spend any of my departments budget.March 1 I will be launching our dealer.com site and I am hoping that will be the core I need.
That being said, where do I get the best value on SEM/SEO? Or is that a topic for another thread?
This is exactly what I am trying to figure out with the department right now. I hope that someday my department will generate enough revenue that I can have the best package with every vendor, but I am going to have to step up to that. Our previous IM was doing Cars.com, Autotrader, Unity Works Videos, and had it all pointing at a sub-par Reynolds site that didn't convert well.
My feeling is that your site has to be right first...that's the core. Then you can go out and pay for all of those things that lead people to your site and be confident that the site will stick with people and convert once people are there.
Anyone work with BZ marketing or Reach Local? Those are just a couple of providers who have approached me so far. Every company that approaches me says they are the best, and I need to get educated before I spend any of my departments budget.
March 1 I will be launching our dealer.com site and I am hoping that will be the core I need.