• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Autotrader promotes the  "who's wallet is thickest" scenario in determining inventory display order.  If you can't stomach a budget to top tier list, I would recommend cutting them out entirely, or at the bare mimimum listing.  Atleast with bare listings you can reach those consumers who are looking for your specific vehicles.  You will definetely suffer a loss of lead traffic in general from autotrader.com but you should find that the quality of those leads are better as their interest is more focused on your vehicle which they had to search to find. <-i.e. larger gross.  Having said that, it is imperative that your listings have maximum photos, upload your videos to the backend and insure detailed options are listed and descriptions on every vehicle.  Good luck.